One Global UK
The Project
Company Overview
One Global UK is a forward-thinking brand within the banking and finance industry, designed to resonate with a worldwide audience. The brand aims to convey clarity, trust, and innovation while ensuring accessibility for a diverse market. Through a strategic blend of branding, illustration, and UI design, One Global UK presents itself as a modern and approachable leader in its sector.
The Approach
My approach was centred on building a cohesive brand narrative. This involved defining a visual language that aligned with One Global UK’s values of clarity, innovation, and inclusivity. The bespoke illustrations were crafted to simplify complex ideas while maintaining visual appeal. The website design followed a user-first methodology, ensuring intuitive navigation and clear information architecture to enhance accessibility for a global audience. Every element was designed with consistency in mind to strengthen brand recognition.
The Brief
As the lead designer for One Global UK, my objective was to develop a brand identity that communicates professionalism while remaining accessible to an international audience. The brief involved crafting a visual system that could translate complex financial concepts into clear, engaging design. This included creating bespoke illustrations to complement the brand identity and designing a website that would serve as a global-facing platform. The goal was to ensure the brand stood out in a competitive market while fostering trust and ease of understanding for users from diverse backgrounds.
The Result
The result is a visually cohesive brand that delivers clarity and trust for its audience. The illustration system provides an engaging way to communicate complex information, while the UI design ensures a seamless user experience. Together, these elements establish One Global UK as a distinctive and approachable brand in the banking and finance sector. This project demonstrates the power of thoughtful design in creating a brand that is both functional and visually compelling, capable of appealing to a global market.