Poshdogs
The Project
Company Overview
PoshDogs is a premium hot dog brand that reimagines the classic street food favourite with gourmet ingredients and refined presentation. It is designed to appeal to food lovers who appreciate indulgence elevated by a touch of luxury.
The Approach
The logo was built around a prong fork to symbolise precision and culinary expertise, signalling that PoshDogs is centred on craft rather than convenience. A clean, modern typeface was chosen to support this concept, paired with a rich colour palette of gold and deep tones that evoke a sense of prestige. The design was deliberately minimalist, stripping away unnecessary detail to achieve a refined and contemporary aesthetic.
The Brief
The goal was to create a brand identity that positioned PoshDogs as more than a casual vendor. The identity needed to communicate quality, exclusivity and craftsmanship, making the brand feel at home in a premium food environment.
This Solution
The result is a sophisticated brand identity that elevates PoshDogs from street food to a gourmet experience. The combination of symbolic iconography, elegant typography and a luxurious colour palette creates a distinctive and memorable presence. Every element works together to ensure that customers perceive PoshDogs as a premium choice, setting it apart from traditional hot dog vendors.