The Brief

As the creative adviser for Parclub, I developed the brand identity and visual story for an innovative indoor golf facility that redefines the golfing experience. Parclub combines state-of-the-art technology, hospitality, and entertainment under one roof: 9 advanced simulator bays (including VIP and Studio 72), Mulligans restaurant and bar, Puttify’s interactive social golf, a retail section, and tailored membership offerings. My role was to craft a cohesive brand that reflects Parclub’s future-focused vision—balancing sophistication with energy—through every visual touchpoint, from the logo and colour palette to marketing assets and immersive storytelling. Beyond branding, I was also closely involved in shaping Puttify at an experiential design level, helping to build an engaging and immersive concept that connects with both golfers and non-golfers.

This Solution

Its strong visual identity has allowed it to stand out in a competitive market, with each sub-brand—Mulligans, Puttify, and Studio 72—developing its own recognition while contributing to the overall ecosystem. The cohesive design system not only attract members and repeat visitors but also positions Parclub as a scalable concept with clear franchising potential. By blending cutting-edge technology with lifestyle-driven branding, Parclub will establish itself as more than just a golfing venue it will become a destination and a community.