Highams Saaz LLP
The Project
Company Overview
Highams Saaz LLP is a finance and investment firm that delivers services built on precision, professionalism and trust. The company operates through a hybrid model, working with high net worth individuals and investment banks, with a reputation for detail, integrity and expertise.
The Approach
I created a logo inspired by Kufic design and mathematical geometry, centred on a diamond form to symbolise strength, prosperity and integrity. Variations of the logo were designed to ensure adaptability across all applications, from large signage to small-scale icons. This visual system was then applied across the website, corporate documentation and investment materials, establishing a consistent and recognisable brand presence.
The Brief
My role was to reimagine Highams Saaz’s brand identity and create a strong, professional visual system that would stand out in the financial sector. The new identity needed to be distinct yet versatile, applying consistently across digital, print and client-facing materials while communicating the firm’s values of strength and prosperity.
This Solution
The result was a refined and distinctive identity that elevated Highams Saaz within its sector. The diamond-inspired logo and supporting brand system gave the firm a cohesive look across all communication touchpoints, building trust and recognition with clients and stakeholders.
As the company evolved, a second rebrand was introduced to simplify and streamline the identity, aligning it with Highams Saaz’s new focus on ESG-compliant investments and consultancy. This refinement stripped back unnecessary detail, creating a cleaner, more transparent look that reflects the firm’s ethos of responsibility, sustainability and forward-thinking growth.