Oh Sugar
The Project
Company Overview
Oh Sugar entered the vibrant dessert scene aiming to create something truly unique a brand that was bold, memorable, and full of personality.
The Approach
I began by researching local competitors to understand the visual landscape of dessert brands in the area. It quickly became clear that many relied on generic, interchangeable logos, leaving an opportunity to create something distinctive and iconic. Building on this insight, I held an inspiration session with the client to explore their vision and establish a clear creative direction one that would make Oh Sugar instantly recognizable and full of character.
The Brief
Beyond developing the brand identity, I was also tasked with creating engaging social media content to bring the brand to life online. The project included designing the logo, menu, packaging, and contributing to the interior design direction to ensure a cohesive visual experience across all touchpoints.
The Result
The result was a vibrant, playful brand identity that perfectly captured the fun and indulgent spirit of Oh Sugar. The bold color palette, dynamic typography, and distinctive logo design helped the brand stand out in a crowded market, while the cohesive packaging and interior design tied the experience together seamlessly. On social media, I created eye-catching visuals and video content that showcased the products and atmosphere, helping to build excitement and brand recognition both locally and online. The final identity not only resonated with customers but also set a strong foundation for the business to grow and evolve